As the Kansas City Chiefs prepared for kick off against the Philadelphia Eagles, about 50 protesters lined outside of State Farm Stadium on Super Bowl Sunday continued the call for the Chiefs to change their name, logo and chants that appropriate Indigenous culture.

With signs reading “end cultural appropriation,” protestors asked for the team to listen to repeated calls for change and to retire the name “Chiefs,” the arrowhead logo, and the team’s “Tomahawk chop” where fans make a chopping-hand gesture mimicking the Native American tomahawk while chanting a war song.

Amanda Blackhorse, who is Diné and the founder of the organization that led the protest, Arizona to Rally Against Native American Mascots, has worked for over a decade to cease the use of offensive mascots and logos and to spread awareness about the harm it brings.

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“In the bigger picture it’s systematic,” said Florian Blackhorse. “It dehumanizes us and reduces us to cartoons and caricatures.”